Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams
Get backed is a fascinating and informative book written by a dear friend of mine and serial entrepreneur, Evan Baehr. Published by HBR Press, the book outlines the capital-raising and pitching processes which are now the mainstay for successful startup companies.
The book serves as a useful primer for any early-stage entrepreneur, but it also offers useful guidelines for more seasoned entrepreneurs who seek to polish their approach towards raising capital and pitching ideas in an ever-more competitive space.
The book details with immense precision, in a slide-by-slide manner, what should be contained within a clear business pitch to serious venture capitalists. It draws upon real-world examples of successful startup companies and goes from cover-to-end on excellent pitches.
It further goes on to discuss how entrepreneurs might best articulate their story in a manner that appeals most to the investor. It drills down to the level of studying which colors, fonts, and visual elements best transmit a desired message within each pitch. This helps new entrepreneurs get a sense of the sheer effort that is required to design an ideal pitch-deck.
It is important to see the proof in the pudding, since the cases covered in the book do reflect real-world success stories as startups that have evolved into larger ventures.
I’ve found the book to be a useful toolkit for early-stage entrepreneurs, given that it even includes drafts and templates of emails and other correspondence to send to investors, as well as comprehensive diagrams and indicators about the macro-structure of the venture capital markets.
I highly recommend this book to any young entrepreneur writing their first pitch deck, but I would also encourage more seasoned entrepreneurs to have a look at this book, because there is always room for improvement in the world of venture capital.
This is part of a series of book reviews by Dr Aron Ping D’Souza.
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