It further goes on to discuss how entrepreneurs might best articulate their story in a manner that appeals most to the investor. It drills down to the level of studying which colors, fonts, and visual elements best transmit a desired message within each pitch. This helps new entrepreneurs get a sense of the sheer effort that is required to design an ideal pitch-deck.

It is important to see the proof in the pudding, since the cases covered in the book do reflect real-world success stories as startups that have evolved into larger ventures.

I’ve found the book to be a useful toolkit for early-stage entrepreneurs, given that it even includes drafts and templates of emails and other correspondence to send to investors, as well as comprehensive diagrams and indicators about the macro-structure of the venture capital markets.

I highly recommend this book to any young entrepreneur writing their first pitch deck, but I would also encourage more seasoned entrepreneurs to have a look at this book, because there is always room for improvement in the world of venture capital.